Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Marketing's Time is Now ," visits the timing and effects of COVID19, including the challenges marketers face in reaching decisions regarding the most effective and efficient manner to market their brands. Indeed, marketing decisions are in a state of flux. Should brand...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Security and Paper Invoicing " revisits the perception between paper versus electronic invoicing models in a world where digital breaches of personal information have become the norm. It's true that e-billing is growing due to its overall lower cost, as businesses look to save mon...

Welcome to the Dove Direc t Print and Marketing Blog. Today's post, " How the Pandemic Impacts Marketing , " comports with a bevy of consumer behavioral changes now evident as a result of the 2020 pandemic. Successful marketing strategies typically include a sharp focus on consumer behavior data and how that behavior changes and/or adapts to evolvi...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Strengthen Your Marketing with Print ," reaffirms the effectiveness and value of print advertising, especially during a pandemic. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dead" to "print no ...