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Why Marketing and Branding Matter

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Marketing and Branding Matter ," examines critical elements of both marketing and branding as separate entities, while simultaneously recognizing that the two disciplines are often treated as a single concept, thereby blurring the lines. Although we're in a pandemic and the co...
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How To Leverage Key Marketing Trends in a Pandemic

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Leverage Key Marketing Trends in a Pandemic ," revisits how to leverage key marketing trends, during the COVID-19 pandemic, which in many cases changes the game. It is important to remember that a challenging economy can generate as many opportunities as it impedes. Neverth...
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Celebrating the 4th of July

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Celebrating the 4th of July ," takes a moment to wish everyone a safe, blessed and happy July 4th, Independence Day Celebration in remembrance of the struggles this country underwent to achieve sovereign nation status. The long arc of history depicts how the ultimate idea of justi...
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Social Media Backlash Invigorates Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Social Media Backlash Invigorates Direct Mail ," discusses the effects social media advertising boycotts have on the industry and the best available advertising alternative for those organizations. Most of the boycotts are highlighting Facebook, the world's largest social network,...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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