Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Still Has the Juice !" reviews the potency of direct mail marketing during COVID-19.  In the event you're unaware, direct mail marketing campaigns are now more popular across every demographic.  Due to prospects and customers that are opting to stay home or w...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mail Sorting Using Commercial Printers ," provides a solution to the USPS delivery issues due to recent changes made by the newly appointed Postmaster General.  In recent weeks, we have heard complaints from businesses and individuals receiving mail much later than usual. &nb...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " USPS 2020 Mailing Promotions ," lists a variety of mailing promotions for 2020. Direct mail has not only been enjoying a resurgence of late; it is also proving to be useful when dealing with the surge of Internet traffic as a result of the coronavirus. Our Quote of the Day : "I've...