Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Evolution of Automotive Marketing ," confirms several reasons why Automotive OEMs (Original Equipment Manufacturers) and Dealers use direct mail marketing as a significant component of the marketing strategy. In the land of all-things-digital, it may seem unlikely that the aut...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Achieve Effective Messaging with Omnichannel Marketing ," examines how omnichannel marketing effectiveness produces a cohesive brand with selective channel investments.  Before we get started, we would like to wish all a Happy Valentine's Day !  Love is the great healer,...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Benefits of Digital Scanning ," describes how organizations can effectively convert incoming and outgoing mail into digital formats while delivering multiple benefits to both the company and work-from-home (WFH) employees.  Given that the coronavirus is mutating into mult...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Works ," speaks to the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing (aka VDP).  In a nutshell, VDP is the technology behind digital printing personalization that provides ...