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Automotive Marketing Evolution Updates

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Evolution of Automotive Marketing ," confirms several reasons why Automotive OEMs (Original Equipment Manufacturers) and Dealers use direct mail marketing as a significant component of the marketing strategy. In the land of all-things-digital, it may seem unlikely that the aut...
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Achieve Effective Messaging with Omnichannel Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Achieve Effective Messaging with Omnichannel Marketing ," examines how omnichannel marketing effectiveness produces a cohesive brand with selective channel investments.  Before we get started, we would like to wish all a Happy Valentine's Day !  Love is the great healer,...
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The Benefits of Digital Scanning

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Benefits of Digital Scanning ," describes how organizations can effectively convert incoming and outgoing mail into digital formats while delivering multiple benefits to both the company and work-from-home (WFH) employees.  Given that the coronavirus is mutating into mult...
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How Variable Digital Printing Works

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Works ," speaks to the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing (aka VDP).  In a nutshell, VDP is the technology behind digital printing personalization that provides ...
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Our Most Popular Posts

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24 January 2020
2020 Print Industry Trends On the Rise
2020 Print Industry Trends On the Rise
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Dove Direct
10 January 2020
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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2020 Projected Print Marketing Trends
2020 Projected Print Marketing Trends
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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