Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Benefits Commercial Printers Provide ," examines how far the digital aspect of the commercial printing industry infrastructure has evolved.  In addition, this post brings to bear a select subset of tactics marketers can implement to augment any digital marketing obj...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Better Targeting Using Direct Mail & Digital ," focuses on how brands can use direct mail marketing to improve engagement, increase response rates, and retarget consumers based on their initial responses.  When tied to social media marketing, programmatic ad campaigns, an...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Marketers Should Avoid Using Anecdotal Stereotypes ," addresses the eight-hundred-pound gorilla in the room as these types of references often do more harm than good.  Unintended or not, anecdotal examples can have negative consequences that impact the brand and cause mar...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2021 Print Industry Trends in the Age of COVID-19 ," is an update to print industry trends for 2021 as markets adjust, employees return to work, and businesses press to reopen a significant percentage of their companies. The new print industry trends can help marketers and brands ...