Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Video and Direct Mail Make the Difference ," discusses the changes in consumer behavior concerning which social media and video platforms consumers prefer to watch and consume, including the brief attention span that drives them to scroll for more as quickly as possible. ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create a Successful Direct Mail Campaign ," puts forth a step-by-step process for creating an effective direct mail marketing campaign.  Before we dive in, we would like to wish all fathers Happy Father's Day and a Happy Juneteenth Holiday weekend, an official federall...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Marketing Engagement Tools that Increase ROI ," brings to light what lies beyond marketing as we shift to a higher level of what can now be considered the engagement economy.  As a result of the ongoing pandemic and its sprout of new variants, relationships between organiza...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Using VDP For Better Insurance Marketing Results ," explores variable digital printing, aka variable data printing (VDP) mechanisms that increase response and engagement rates, thereby improving insurance marketing results.  VDP technology is primarily suitable for incorporat...