Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Lettershop and Fulfillment Solutions Matter ," summarizes the increasing value Lettershop and Fulfillment solutions deliver for organizations grappling with work from home directives, as well as local, state, and federal lockdown initiatives. Before the pandemic hit the nation...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Marketing Matters in 2021 ," explains why both B2B and B2C sectors utilize print marketing in 2021, given its outsize impact on sales. Due to the lockdown in 2020, print providers struggled to regain a positive foothold for print marketing demand. Initially, many markete...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting Digital with Direct Mail ," reiterates how brands can use direct mail marketing in conjunction with programmatic advertisements or automated email response-based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail campaigns a...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Move over Content, Data is Now King ," serves as an update for all marketing teams looking to create viable, engaging, and alluring content with the power of data-driven methodologies. Sure, we all know that data has had its place at the decision-making process table, helping to f...