Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2021 Direct Mail Trends & Opportunities ," takes a look at direct marketing mail trends and the industries likely to flourish during an out of control pandemic.  As the new administration takes office on January 20, 2021, we are grappling with a raging pandemic that is no...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " B2B Marketing with Customer Retention Content ," highlights the strategies in play to retain customers in 2021.  Age-old statements such as "A bird in the hand is worth two in the bush," or "it's cheaper to keep it," rings true for all marketers, particularly B2B because it w...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Brand Narratives Matter More than Ever ," examines the importance brand narratives play in the age of the pandemic.  We also look at why those narratives play a critical role in the brand's effort to create and deliver thoughtful and emotional communications, thus ensurin...