Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Strengthen Your Marketing Outcome with Print ," encapsulates print's effectiveness and the importance and value of print advertising as a compliment to combat digital's everlasting scroll conundrum, particularly during a pandemic.  For many years, marketing and brand experts ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding What's Behind Variable Data Printing ," outlines the various methods used by commercial printers to achieve what is known as Variable Data Printing or Variable Digital Printing, aka VDP.  Among newly minted print buyers, it has come to our attention that both pr...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Transactional Print is More Secure ," highlights changing trends challenging data security, of which some of the most egregious data breaches have come to the fore in recent days and are continuing to emerge unabated.  These data breaches are not only appearing in corporate b...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Brand Building Grows B2B Marketshare ," encapsulates how long-term B2B brand building generates more significant market share growth in comparison to consumer channels.  Before we dive in, we would like to wish all mothers a wonderful Mother's Day celebration. Mothers around ...