Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create a Successful Direct Mail Campaign ," puts forth a step-by-step process for creating an effective direct mail marketing campaign.  Before we dive in, we would like to wish all fathers Happy Father's Day and a Happy Juneteenth Holiday weekend, an official federall...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Marketing Engagement Tools that Increase ROI ," brings to light what lies beyond marketing as we shift to a higher level of what can now be considered the engagement economy.  As a result of the ongoing pandemic and its sprout of new variants, relationships between organiza...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 7 Print Marketing Trends on the Rise in 2021 ," brings to light several trends taking place in print marketing that is increasing and is set to become the go-to print marketing solutions for 2021.  Many commercial print houses understand that variable digital/data printing co...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Marketing Could Use Print for Better Targeting ," highlights the challenges many firms are experiencing when it comes to digital marketing and the fact that many users do not see relevant ads.  No doubt the pandemic has altered consumer behavior concerning the conside...