Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Consolidating 3rd and 4th Quarter Marketing Calendars ," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. This calendar outlines ideas for topical marketing strategies, which could be very helpful since online usage is cur...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Data Management is Critical for B2B ," provides an update on managing data and why B2B organizations should be cognizant of the ramifications that arise due to a lackluster data collection and management system.  Big data is now indispensable for both B2B and B2C. Without...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2021 Direct Mail Trends & Opportunities - Update ," revisits direct mail marketing trends and the industries most likely to flourish during the ongoing pandemic.  Now that a new administration is in full operation, coupled with record-breaking numbers of vaccinations, we ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Important is Creativity For ROI? " addresses what appears to be an afterthought among numerous brands and marketers when looking for ways to improve ROI in the age of the pandemic, or for that matter, improving ROI in general.  The consensus today is that Americans are tr...